Another year, another set of predictions. Once again, we bring you 20 t-shirt design trends for 2024 that we believe have everything it takes to become best-sellers.
In such a competitive industry, having an advantage over others is no small feat. Don’t worry, though. Just like last year, you can trust our instincts. After all, our t-shirt design trend predictions for 2023 came true. You’re in good hands!
Try any of these trends on your t-shirt designs, mugs, phone cases, or any merch product you want! You can use our t-shirt maker and discover ready-made templates, give it your own stamp working with our PNG library, or upload your own artwork with the Upload Image feature.
Let’s get started with those trends!
- Abstract Painting Prints
- Eco-Friendly And Sustainable Materials
- Rom-comcore
- Futurecore
- Grunge
- Repeated Words
- Black And White Designs
- Vintage Graphics
- Barbiecore
- 80s And 90s Prints
- Warm Minimalism
- Metallics
- Botanical Elements
- Roses
- Sunny Shades Of Yellow
- Mermaidcore
- Coquette Aesthetic
- Groovy Lettering
- Old Money
- Normcore
1. Abstract Painting Prints
Bringing art to your t-shirts is nothing new, but let’s forget about figurative art: the time has come for abstract designs to take the spotlight. Bold and vivid colors, intense brushstrokes: your designs will be filled with intrigue with this extravagant and avant-garde trend. Explore different artistic styles to take your merch to the next level.
2. Eco-Friendly And Sustainable Materials
Sustainability isn’t only a trend, but it’s more present than ever in recent years. Awareness about caring for the environment has grown a lot, as has the demand for eco-friendly materials for merch like t-shirts or tote bags. The need to convey a more urgent message about the situation of our planet has also become more evident, so do not hesitate to work with quotes about this topic next year.
3. Rom-comcore
Rom-coms from the 90s and early 2000s are having a big comeback this season. Think of How to Lose A Guy in 10 Days or Clueless: we are talking about a spontaneous, messy, colorful aesthetic. This is just one of the several trends that romanticize the recent past and adapt it to current fashion.
4. Futurecore
The future is already here: open the doors to a cyberpunk universe full of neon and landscapes straight out of a science fiction movie. Choose colors like light blue, white, and violet mixed in images that hint at a myriad of possibilities for humanity, even if they are a little dystopian at times. This trend will allow you to unleash your imagination!
5. Grunge
Another trend that seems to be resurfacing is the grunge aesthetic of the 2000s, revisited with a modern optic that appropriates the rebellious feelings of those times and gives them its own luxurious and unconventional touch. Careless in appearance, even the last detail is under control for followers of this trend. It’s the ideal opportunity to give your merch a surprising twist.
6. Repeated Words
A trend that we have been following closely is repeating words to create an interesting and attractive pattern. It is not necessarily about conveying a message, but about achieving a rhythm that grabs attention. For this reason, it is essential to be careful with the typography and colors chosen, but don’t be afraid: there is a lot of room to experiment and try unique text designs with this trend!
7. Black And White Designs
Black and white designs never go out of style. Classic, versatile, and timeless, they allow access to a more minimalist audience that looks for monochromatic designs or those who dare to experiment with different shades of gray to play with depth and dimension.
8. Vintage Graphics
Vintage designs have always been very popular. Faded colors and retro imagery combine to capture the nostalgia of the past, even from decades that are not trending at the moment, like the 50s, for example. Studying the trends of those moments in history can be the key to recreating the corresponding aesthetics more authentically.
9. Barbiecore
The Barbie phenomenon is here to stay. Pink designs, 80s fashion, and bright tones are becoming more popular than ever thanks to the movie starring the most famous doll in the world. You still have time to take advantage of this trend and create colorful, nostalgic, and amusing designs!
10. 80s And 90s Prints
As you may have noticed, nostalgia plays a very important role in recent years’ trends. For example, 80s and 90s prints with bright colors and bold patterns make an important comeback in 2024. References to pop culture of the time, quirky fashion icons, and a lot of fun, that’s what it’s all about!
11. Warm Minimalism
Minimalism reappeared with great strength during lockdown, but right now the need for comfort and colors is giving way to a new variant: warm minimalism. This means clean, uncluttered spaces with warm, cozy elements that create more welcoming and pleasant spaces. We’re talking about simple designs, with harmonious, sleek, and elegant details that give off a certain homey vibe.
12. Metallics
As we approach the Paris 2024 Olympic Games, metallic tones take on more and more prominence. Gold, silver, and bronze, the colors of the Olympic medals, are ideal for brilliant and inspiring details, those touches that will make you stand out from all the others if you know how to apply them with judgment and good taste.
13. Botanical Elements
In a hyper-technological world like ours, natural elements are a necessity. That is why botanical designs are more present than ever in our clothing and home decor, from delicate details to bold designs and bright colors that allow us to reconnect with nature.
14. Roses
And, speaking of nature, roses are the queens of the flower world. Get ready to find its sophisticated beauty everywhere in 2024, from the fanciest catwalks to the comfiest t-shirts. Try using them in patterns, small details, or even as the star of your merch design. 
15. Sunny Shades Of Yellow
Yes, bright colors are indeed at their best right now, but there is one that stands out like no other: yellow. Its happier and sunnier tones will be, in particular, the star of 2024. Whether in the background, in intricate patterns, or in colorful touches, it’s a wise move to include it in your merch designs.
16. Mermaidcore
Mermaidcore is inspired, above all, by summer, but it’s not limited to the warm months. It rather encapsulates an air of mystery and iridescence that remains relevant all year round. Based on these mythical creatures from the depths of the sea, scale-like patterns, metallic details, and oceanic colors such as greens, blues, and violets will have a prevalent role in this captivating and hypnotic aesthetic.
17. Coquette Aesthetic
The coquette aesthetic also draws on vintage styles but appropriates femininity, delicate details, and an elegance typical of the 19th century. Bows, lace, ballet-like clothing, floral prints, pearls, a certain childish touch. This aesthetic is all the rage among Gen Z, so it is worth paying attention to it when designing your merch.
18. Groovy Lettering
The 70s will also have their moment to shine, especially after the enthusiasm left behind by shows like Daisy Jones & The Six. Pay attention to designs with groovy lettering, dramatic and striking fonts, concise and positive messages, and colors with strong contrast. Find your groove with this trend!
19. Old Money
Elegance, simplicity, and that refined je ne sais quoi: that is the core of the old money style that is gaining more and more presence on social media. A vintage and neat style reminiscent of Lady Di, inspired by the upper class and their activities, although much of that inspiration comes from the collective imagination about rich people’s clothing. No logos or extravagant designs, it’s about simplicity in all its glory.
20. Normcore
Not following any aesthetic is also an aesthetic. Normcore is a casual style, with basic colors, inspired by everyday life. It seeks simplicity, just like old money, but moves away from sophisticated designs towards the normal, the ordinary. This classic and unpretentious style is ideal for that part of your audience that doesn’t need much to feel comfortable.
Design trends are ever-changing and constantly evolving, so keeping track of them is complex and requires being up-to-date throughout the year. However, this is a good place to start. Think about yourself and what surrounds you, what themes or aesthetics abound in your social media? What are you naturally drawn to? Those are good signs that you are close to a trend that you can use for your t-shirt designs.
These are the trends that we see potential for in 2024. Are we leaving any trends out? Do you know any? Be sure to let us know!
