Let’s be honest: you have stopped to look at clothing, mugs, or posters when they have surprising, original, or funny quotes. That’s the effect you want to achieve for your merch, right? If you can’t think of any interesting t-shirt quotes or phrases, don’t worry, you’re in the right place. Today we’ll help you understand why you should use the best quotes possible and, more importantly, how to create them using a quote generator online!

Why Is Using Quotes Important?

Quotes are versatile and can be used on several types of merch, like t-shirts, mugs, tote bags, pillows, phone cases, and more. However, this is not the only reason why you should use them in your merch designs. These below are just a few:

  • Emotional appeal. A good quote not only grabs attention, it can create an emotional connection with others, making them more likely to remember your brand.
  • Memorability. A catchy or thought-provoking quote can be more memorable than a plain design.
  • Conveying the brand message. Memorable taglines are also a great way to communicate your brand’s message and have others share it with the world if that is your intention. Don’t underestimate the power of a good message when it comes to creating brand awareness and loyalty!
  • Relatability. Products with relatable phrases are the best-selling merch designs in different PODs (print-on-demand, a business model where products are not manufactured until a purchase order has been placed)!
  • Self-expression. Another way to boost your sales is to appeal to your customers’ sense of identity. People often use merch for self-expression, something that quotes can often show with more emphasis than a design.
  • Humor. Funny quotes can encourage a potential customer to buy your merch. If you make them laugh, they are more likely to connect with your products.
  • Inspirational quotes. Likewise, inspirational messages may uplift individuals, so merch with motivational quotes can be very attractive to them.
  • Niche appeal. Target specific niches, hobbies, or interests to cater to niche markets and boost your sales within those communities.
  • Gifts. Many merch items are bought as gifts. Quotes can be used as a means to convey a relatively personalized message to the person receiving the gift.
  • Trends. Quotes are a good way to keep up to date with trends, popular culture, and memes, which are three of the most attractive elements for your potential customers.

How Can You Create Engaging Quotes?

Now that you know why you should use quotes for your merch, where to start? We have a couple of tips for you to create the best quotes:

1. Choose Your Niche

Finding the right niche is a crucial step when creating an online store. It is very likely that you already know which niche to work with, but, if you are still unsure, you will have to do keyword research in tools like SEMrush or Google Trends to find the right one.

Or, of course, you can use Vexels’ AI-based Quote Generator to get inspired and discover different ideas and niches, becoming a great ally for your brainstorming. When introducing any topic such as “anti social”, quotes can give you ideas of possible niches like, for instance, “anti social bookworms”. Our generator can give you the clue you need to find the perfect niche.Example of using quotes to find a niche

2. Select The Tone

The tone you choose can even change the message you want to convey, so you must be very careful with it. Think about your target audience, the products you offer, and your chosen niche. For example, don’t select sarcastic and funny t-shirt quotes if your brand message is rather serious or emotional. On the contrary, inspirational or mindful mug quotes might work better with your audience.

We can also give you a hand if you are not sure how to apply the ideal tone for your sentences. There are a few  topic-based quote generation tools that focus on existing quotes, usually copyrighted (which means they’re not suitable for selling on merch), but Vexels’ AI Quote Generator allows you to create niche-oriented quotes based on your input, as well as select the tone you want to convey. This way, you will get tailor-made original quotes for your merch with just a few clicks.

3. Be Mindful Of Copyright

It is very, very important that you make sure that your quote is not infringing someone else’s copyright. Check if the phrase you have chosen has a trademark; in that case, the person who registered it has the exclusive rights of use. To avoid legal issues, don’t use trademarked quotes for commercial purposes without permission. There are many quotes in the public domain that you can use without worries!

These are some places where you can check trademarks:

  • United States Patent and Trademark Office (USPTO)
  • European Union Intellectual Property Office (EUIPO)
  • World Intellectual Property Organization (WIPO)
  • Etsy Intellectual Property Policy

4. Add Them To Your Merch Design

The last step is to add quotes to your merch design. Whatever product you have chosen, make sure the length of your quote fits the size. Shorter taglines are usually easier to remember and share, but don’t limit your imagination: some long phrases can generate a lot of impact!

Yes, we can help you do this too. Copy your quotes and enter them into our t-shirt maker to create a unique design. Our mockup generator showcases your design work with fast and high-quality results. It’s about automating overwhelming processes to make creating your online store easier than ever.


Finding engaging quotes for your merch can take a long process of research and brainstorming, but it can also be quick and easy with tools like our AI Quote Generator. Here at Vexels, we want each step to be as simple and fast as possible, and that is what motivates us to continue innovating.

You now have everything you need to create the best quotes in minutes!